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What is Blablacar?
BlaBlaCar is the world’s leading long-distance carpooling platform – a global, trusted community of 90 million drivers and passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost. With the recent integration of a coach network and a commuter carpooling service, BlaBlaCar aims to become the go-to marketplace for shared road mobility. Affordable, convenient and user-friendly.
BlaBlaCar Numbers
90 million members
22 countries
million travelers per quarter
More than €1.4 billion has been saved by members since BlaBlaCar’s creation
263 kilometers is the average distance of a BlaBlaCar trip
• 30 billion kilometers shared by the community since BlaBlaCar’s creation
How does BlaBlaCar make money?
BlaBlaCar, a popular long-distance ridesharing platform, generates revenue through various methods. Here are the primary ways BlaBlaCar makes money:
1. Commission Fee: BlaBlaCar charges a commission fee on each transaction made through its platform. When a passenger books a ride with a driver, BlaBlaCar deducts a percentage of the total fare as its commission. The commission rate varies based on factors such as the distance, duration, and country of the ride.
2. Membership Fee: In some countries, BlaBlaCar offers a subscription-based membership program called BlaBlaPass or similar names. Members pay a fixed monthly or annual fee, which provides them with benefits like discounted or free booking fees, priority access to rides, and other exclusive perks.
3. Additional Services: BlaBlaCar also generates revenue by offering additional services to its users. For example, they may partner with insurance companies to provide optional insurance coverage for passengers and drivers during the ride. BlaBlaCar earns a commission from these insurance partnerships.
4. Advertising and Partnerships: BlaBlaCar leverages its platform's user base and data to offer targeted advertising opportunities to businesses. They may display ads from relevant partners, such as hotels, travel agencies, or car rental companies. These partnerships generate advertising revenue for BlaBlaCar.
5. BlaBlaCar bus: In addition to ridesharing, BlaBlaCar operates its own long-distance bus service called BlaBlaBus (formerly known as Ouibus). BlaBlaBus allows users to book bus tickets for various routes. The revenue generated from bus ticket sales contributes to BlaBlaCar's overall income.
It's worth noting that specific revenue models and fee structures may vary by country and region, as BlaBlaCar tailors its pricing and offerings to local markets. The company continually explores new avenues and partnerships to diversify its revenue streams and enhance the overall experience for its users.
Most Recent Funding Round
In 2024, BlaBlaCar obtained a €100 million credit facility from a consortium of banks including BNP Paribas, Société Générale, Citi, JP Morgan, and HSBC, to fuel its growth ambitions and strengthen its presence in existing markets.